Years ago, I was asked to design and facilitate a workshop on sales. The mere thought of this made me cringe. And there was a simple reason why.
We’ve all been sold things in the past that we came to regret. A pair of pants that the salesperson exclaimed made your butt look great. Dessert after dinner that really could have been satisfied with a portion a fraction of the size. A beachfront vacation that showcased miles of open white sand, that upon your arrival, was a mass of semi-naked retirees. We’ve all been there. The idea of selling someone something makes us think we need to lie. Even if it’s a little white lie.
But the truth is, the key to selling your product, your service, or your great idea is just that… truth. That night, I looked out at that group of new business owners and said “If you would purchase what you have to sell, please raise your hand. And if any of you are hesitating in raising your hand right now, you need to figure out why.”
You see, your success in your venture will come from showcasing the sheer awesomeness of what you do. And you have to believe this first, before anyone else will.